Make Google fall in love with your website.

What Google Wants to See on Your Site

Hint: It’s Not Just Keywords

Google has a love/hate relationship with your website.

It either wants to show it on Page 1…
Or bury you in the digital graveyard (Page 2 or worse).

Whether you're an e-comm brand relying on clicks, or a local tradie hoping the phone rings, how you structure and optimise your site can make or break your visibility.

Let’s talk about the five most important things Google wants to see on your website (yes, keywords are one — but only one).

TL;DR – 5 Things Google Wants from Your Website

• High-quality, original content

• Fast page load speed

• Mobile-friendly design

• Clear structure & navigation

• Smart keyword usage

1. High-Quality, Original Content

Google loves fresh, useful, human-first content.
If it smells like it was written by AI or scraped from another site, you’re done.

What that means:

• Write it yourself (or get someone who sounds like you).

• Use well-structured headings (H1, H2, H3) that match search intent.

• Don’t keyword-stuff — write for humans first, and Google will follow.

Pro tip: Answer questions your audience is actually asking. That builds trust and relevance.

2. Mobile-Friendly Design

Most users search on mobile. If your site sucks on a phone, Google sees that — and so does your bounce rate.

How to make sure your site is mobile-optimised:

• Test your site regularly on mobile (don’t assume it’s fine).

• Prioritise clean, vertical layout and legible fonts.

• Check buttons are big enough for thumbs, not mice.

Builders like Go High Level, WordPress, and Wix make this easier — but still, check it.

3. Fast Page Load Speed

Speed = trust.
If your site takes more than 3 seconds to load, your bounce rate goes up — and your rankings go down.

Quick speed wins:

• Compress images.

• Minimise auto-play videos.

• Ditch bloated plugins.

Speed tools like PageSpeed Insights can show what’s slowing you down. Run your URL through it.

4. Clear Site Structure & Easy Navigation

Google crawls your site like a human would. If it gets lost, confused, or annoyed, so do your rankings.

What makes structure clear:

• Obvious navigation: Home > Services > About > Contact.

• Internal links between relevant pages.

• A sitemap (bonus points if you code it in or submit it in Search Console).

Confused users bounce. Confused bots de-index.

5. Relevant Keywords (Used the Right Way)

Keywords matter — but not in the spammy, 2010 way.

Real-world example:
I once audited a Brisbane electrician’s website. He wanted to rank for “electrician Brisbane” — so he jammed it in 19 times on his homepage… with no context. It read like a bot’s bad dream.

Here’s how to use keywords correctly:

• Put them in headings (H1, H2, etc.) when they make sense.

• Use variations: emergency electrician, after-hours sparkie, local Brisbane electrician.

• Include them in meta titles, meta descriptions, and image alt text.

Want to rank for long-tail terms? That’s what your blog is for.

Bonus: Why Blogs Still Matter (A Lot)

A regularly updated blog is your SEO engine.

Here’s what a blog does for you:

• Targets long-tail, low-competition keywords.

• Builds topical authority on your niche.

• Attracts backlinks when others find it useful.

• Keeps your site “fresh” in Google’s eyes.

Even if you post once a fortnight, just posting regularly can set you apart from competitors who gave up after two articles in 2021.

Every site that wants to rank should have a blog. That’s not advice — it’s reality.

If I had to leave you with one thing:
Start a blog. Start it today.
It takes time to work, but it becomes a valuable asset that pays you back in visibility, leads, and trust.

Talk soon,
Adam