At some point the relationships that built your business stop being enough. That is not a reflection on how good an operator you are. It is just what happens when you outgrow the network that got you here.
Let's Talk For Australian transport operators running 20+ trucks.Your business has outgrown word-of-mouth but you are still waiting for the phone to ring. Every month feels like starting from zero. You know there is freight out there but you are not connected to the decision makers who control it.
Operations. Compliance. Driver management. Cash flow. And somehow you are also expected to go win new freight. There is no time to build new relationships or chase new opportunities. Your expansion plans are gathering dust because you cannot scale what got you here.
You tried a third party who booked you meetings with time-wasters. Wrong decision makers. Irrelevant companies. You wasted weeks chasing leads that went nowhere. Worse — their aggressive follow up left shippers with a bad taste and that follows you around in an industry where everyone knows everyone.
Most transport companies are operationally strong but commercially underdeveloped. I bridge that gap.
I work as a Fractional VP of Sales — your dedicated commercial person focused entirely on finding direct freight contracts while you focus on trucks, drivers and operations.
No generic scripts. No offshore callers. No spray and pray outreach. Relationship-driven conversations with real decision makers who have real freight to move.
What you will NOT get
Before anything goes out the door I get across your lanes, your capacity, your ideal freight profile and what makes you worth calling. You cannot sell what you cannot articulate.
I connect directly with shippers and freight managers who need what you have. Not a list of cold names. Real conversations that build trust over time.
You get meetings with decision makers who understand your value and are ready to talk. You show up, you do what you do best, and you close the work.
You own the relationship, not a broker or platform.
Less dead running, more predictable revenue.
Your time stays where it belongs.
Your business is not one lost relationship away from a quiet month.
Direct relationships mean you negotiate, not accept.
I grew up in Moree, NSW. My first job was at a bulk fuel depot filling tankers for farmers and truckies. I spent 10 years running a bakery — 80 hour weeks, managing people, keeping something alive that would fall apart the moment you took your eye off it.
Then 13 years working and recruiting for Fire and Rescue NSW taught me one thing above everything else — you never wait until you are short to start filling seats. You build the bench before you need it.
That same thinking applies to freight.
I am not a city marketer pretending to understand logistics. I understand lanes, capacity, operational fit and what makes transport businesses tick because I have been around them my whole life.
Every day you wait is another day your competitors are building direct relationships while you take whatever comes through the door.
Limited to a small number of operators at a time.
Let's Talk